Alex Turnbull | Digital Marketing Strategist

Search Marketing & Artificial Intelligence

Creative campaigns. Data-driven decisions. Tools that scale.

Specializing in ethical, forward-thinking marketing solutions that deliver results.

Contact Me

Specializing in ethical, forward-thinking marketing solutions that deliver results.

Graduated from the University of Tennessee in May 2025, with multiple hands-on internship experience and a passion for innovation, I blend strategic thinking with technical expertise to help brands connect with their audiences authentically allowing for measurable results.

Down below is my portfolio, highlighting some of my digital marketing work over the years.


Digital Strategy (Classwork)

Charity: Water Portfolio Project

  • Built retargeting strategy to re-engage past donors based on platform engagement (clicks, site visits).
  • Created ad copy and campaign structure to improve brand recall and drive donations from previously engaged users.
  • Strategized conversion lift by aligning donor behavior with optimized Google Ads targeting and messaging.

Airbnb Mini Case Study

  • Developed positioning strategy to highlight Airbnb’s value in offering unique, community-rooted experiences.
  • Differentiated Airbnb from traditional hotels by emphasizing non-traditional accommodations and local immersion.
  • Focused on aligning messaging with younger travelers seeking authenticity and flexibility.

NöZ Rebranding Project

  • Conducted brand and keyword research to reposition Nöz as a fun, effective skincare product for Gen Z.
  • Recommended SEO-friendly, trend-driven keywords to help distinguish Nöz in a crowded market.
  • Focused on investigational search intent and brand discoverability for digital rebranding success.

Charity Water Portfolio Project

Developed a retargeting strategy to re-engage past donors by analyzing platform engagement metrics, crafting targeted ad copy, and structuring campaigns to drive donations.

AirBnb Mini Case Study

Formulated a positioning strategy emphasizing Airbnb's unique, community-rooted experiences to differentiate from competitors, targeting younger travelers seeking authenticity and flexibility.

NöZ Rebranding Project

Conducted brand and keyword research to reposition NöZ as a fun, effective skincare product for Gen Z, recommending SEO-friendly keywords based on trend analysis to enhance brand discoverability.​

SEO & Paid Media

Keyword Research

Conducted in-depth keyword analysis using tools like Keyword Planner, SEMRush, and BrightEdge for multiple clients within internships at both Tombras and Amplifi Digital.

Trend Analysis

Identified volume patterns and seasonal trends to optimize content calendar and campaign timing with Aramark for maximum visibility and engagement.

Google Ads

Structured campaigns with targeted campaigns and authentic copy to maximize ROAS while maintaining brand positioning.

Performance Tracking

Implemented comprehensive tracking to measure campaign effectiveness across channels and optimize based on real-time performance data.

Google Ads

Developed and executed campaigns with targeted strategies and authentic copy to maximize ROAS while maintaining brand positioning, implementing tracking to measure effectiveness across channels.

Keyword Research Example

Performed in-depth keyword analysis using tools like Keyword Planner, SEMRush, and BrightEdge during internships at Tombras and Amplifi Digital, identifying volume patterns and seasonal trends to optimize content calendars, campaign timing, and content briefs/refreshes.

Content Creation

Leveraging tools to streamline and enhance the content development process.

Ideation

Generate creative concepts and research-backed topic ideas to fuel the content pipeline

Production

Create compelling copy, images, and multimedia assets with tools

Optimization

Refine content for maximum engagement and search visibility using data-driven insights

Distribution

Publish and promote across multiple channels for wider reach

Using client insight & guidelines, I help them connect with their audience through generating content backed by extensive research.

Listed below are a couple of the content creation videos I have built from scratch.


AI & Automation

Gmail Integration

Set up automated email triggers to capture incoming requests and route them to the appropriate processing pipeline.

ChatGPT Processing

Implemented AI analysis of incoming data to categorize, summarize, and extract key information for further action.

Data Formatting

Created custom formatters to standardize information and prepare it for database entry and reporting.

Google Sheets Export

Designed automated spreadsheet population with organized data for team access and further analysis.

Additionally, I've created an AI App Library specifically for nonprofits (that could be used for most organizations), featuring tools optimized for limited budgets and maximum impact.

AI App Library Preview


AI Automations

Implemented AI-driven automation solutions in Zapier, including Gmail integration for automated email triggers and Google Sheets for organized data export enhancing which enhanced productivity and workflow.​


Tools / Tech Stack

My tech stack includes Google Ads, ChatGPT, Canva, Zapier, HubSpot, SEMRush, BrightEdge, etc.

Recommendations from Colleagues


Contact Me

Let's talk and explore synergies on how we can create measurable results together!

Email: aturnbull0924@gmail.com

LinkedIn: Alex Turnbull